Shares of Sony fell 13 percent on Tuesday following the announcement of Microsoft’s acquisition of Activision Blizzard.
Statistical analysis shows that the announcement of Microsoft’s $ 70 billion acquisition of Activision Blizzard and the addition of all its studios and IPs to the Xbox subsidiary has led to an unprecedented drop in Sony stocks in the global trading market to its biggest drop since 2008. Eat figures. An event that’s actually cost Sony $ 20 billion in one day. In contrast, all major gaming industry publishers, including Electronic Arts, Square Enix, Capcom and Ubisoft, saw their stock prices rise after the deal was announced.
The announcement of Microsoft’s acquisition of Activision Blizzard was announced just before the start of trading yesterday, in order to have the greatest impact on stock market day exchanges. It was officially announced that Microsoft intends to acquire the publisher of games such as Call of Duty and World of Warcraft with a deal worth $ 68.7 billion. This will be the biggest deal for the gaming industry in history.
Microsoft has announced that it intends to continue to release “some” of Activision Blizzard games for PlayStation consoles. Xbox chairman Phil Spencer said in a statement that the company does not intend to alienate the gaming community from the PlayStation platform. Of course, Spencer made that statement before completing the $ 7.5 billion acquisition of Zenimax, the parent company of Bethesda Gaming Studios, but Bethesda’s upcoming big games, including Starfield, Redfall and The Elder Scrolls 6, are exclusively for Xbox. And PC will be released.
However, their previous big games like The Elder Scrolls Online or Bethesda’s exclusive contracts with PlayStation for games like Deathloop and Ghostwire Tokyo will remain strong. It should be noted that the completion of Blizzard Activision trading process will take until 2023. Analytical website DFC Intelligence writes in response to the news of the Xbox agreement with Activision Blizzard:
“It simply came to our notice then that Microsoft was operating at a very different level than Sony and Nintendo in the long run.” Sony and Nintendo have a large presence in the existing gaming business, but the two smaller Japanese companies will have a hard time maintaining their strong presence in the future of the gaming industry. “In fact, there will be more competition between Microsoft and tech giants such as Google, Amazon, Apple, Facebook, etc., and this acquisition will quickly put Microsoft in a strong strategic position.”
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