AMP is the future that no one can ignore. optimum content display and speed are the most important part for users.
every business should take care of the importance of having website content displayed correctly and quickly on mobile devices. but reaching out on the mobile web with different screen sizes and internet speeds is challenging.
What is user experience?
the time that users stay on the page and it starts with the page load time. when the internet speed is not an issue, then the page load time depends on the technicalities of the page design and development. every time a web page takes time to load, the site owner loses a reader and the opportunity of advertising to earn revenue.
while ago, Google had introduced mobile-friendly labels in mobile search results. this label was added to sites that were responsive and had a good mobile experience. These labels were removed recently because google says 85% of mobile search results now have the criteria of the mobile-friendly label.
AMP (accelerated mobile pages) project is an open-source improvisation. and also it is the latest improvement in the mobile search result and mobile user experience. publishers can create optimized content once and have it load immediately everywhere. AMP is a way to build web pages for static content that present fast.
the difference between mobile-friendly pages or responsive pages and AMP can be understood by the following question.
what is a mobile-friendly page?
mobile-friendly pages are those pages that have responsive design (RWD). RWD is a web design approach that aims to display well the web pages on various devices and screen sizes from minimum to maximum sizes and ensure usability and satisfaction.
for more information about responsive website Click here.
what is accelerated mobile pages (AMP)?
AMP or accelerated mobile pages is an open-source improvisation that was launched in October 2015 by Google. AMP are pages that are designed to load quickly and fast on mobile devices. and also it is a very nice framework for creating fast-loading smartphone and mobile web pages.
finally, AMP is designed for mobile devices and it is called a ghost website.
how can a website be mobile-friendly?
a website can be made mobile-friendly or responsive by adding Media Queries. media queries allow content to be displayed according to the users device without changing the content itself. it is a CSS technique. Media Queries allow the web pages to use CSS style rules like adding width, height, and color. finally, a media query is a logical expression that can be true or false.
are there any problem of duplicate content for a responise website?
there are no issues and problems related to duplicate content about responsive pages.
are there any duplicate content problem for an AMP website?
AMP pages are using from different URL. since the duplicate content issue has to be sorted out. if fetches AMP HTML pages, caches them, and automatically improves page performance.
How can i test my website friendliness?
you can test on testmysite.thinkwithgoogle.com
is mobile-friendliness a ranking signal?
yes. since 2015, it is a ranking signal. mobile-frindliness or responsive design will remain as a ranking factor as AMP also have to be made responsive.
is AMP a rating signal?
no, AMP is not a ranking signal yet.
what about page load time and page size?
AMP reduces the page size to a great limit. and also AMP improves the number of repeat visits and improves CTR up to 50%.
does Google give reports regarding AMP and responsive in search console and analytics?
yes, Google provides a report in the search console for responsive design problems in search traffic. Google analytics can be added to AMP too.
advantages of AMP:
- better rankings
- if you get a lot of mobile traffic, less drain your servers
- higher performance and interaction
- flexibility and results
disadvantages of AMP:
- as ads would be deleted, there is no ad revenue
- no analytics
- content variation between desktop and mobile
AMP vs RWD(responsive web design)
- RWD is focused on flexibility but AMP is focused on speed.
- RWD replaces a webpage but AMP works with a webpage.
- AMP provides a better user experience.