The Federal Trade Commission is examining whether the Microsoft-Activision Blizzard deal violates market competition rules.
Bloomberg recently published a report quoting an unidentified person who says that the US Federal Trade Commission (FTC) has entered into the case of Microsoft’s purchase of Activision Blizzard to investigate whether the transaction violates the so-called antitrust rules. ; Laws that are enforced in the United States and Europe are intended to protect the rights of the customer, and to prevent them if they recognize that the merger of one company into another would create a monopoly superpower.
In fact, regulators want to make sure that there is always a balance and competition between companies in different fields to attract customers, and that a large company does not eliminate competitors and take control of the market. These entities actively monitor the corporate transactions with each other, and if they conclude that the acquisition of one company by another company undermines competition in the market, they can prevent the transaction from being finalized or in some cases transfer the parties to a part of the business. Oblige the company.
The important point here is that such cases are not usually handled by the FTC alone, and the Department of Justice is involved. But in an unprecedented or perhaps unprecedented move, the Federal Trade Commission will judge the Microsoft and Activision Blizzard case alone. Bloomberg asked Microsoft and the FTC about this, but neither of them agreed to comment on the case.
With the acquisition of Activision Blizzard, Microsoft will own some of the largest and most popular collections in the gaming industry, and if the $ 68.7 billion deal is finalized, it will have the option to monopolize them at any time. These include Call of Duty, Warcraft, Overwatch, Crash Benedict, and Guitar Hero. If regulators in the United States and Europe give the green light to the deal, Activision Blizzard is expected to formally become an Xbox subsidiary in fiscal year 2023.
DFC Intelligence, a company that specifically predicts and analyzes gaming industry events, has reacted to the Microsoft-Activision Blizzard deal, saying lawmakers are scrutinizing the big deal, possibly because of concerns about a set of concerns. Popular ones like Call of Duty will not be exclusive to Xbox consoles. Of course, it was recently announced that this first-person shooter series will be released for the PlayStation in the next few years at least. However, it remains to be seen how long this approach will be maintained.
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